Digital Assistant Academy | Digital Assistant Academy

Sending your First Campaign

sinead — Wed, 16 May 2012 09:41:56 +0000

Once we have a list set up it’s time to send our first campaign! A campaign is just a fancy way of saying ‘an email’. This could be a regular monthly newsletter, a one off email announcing an event, or any other email ‘blasts’ that you send out. It is different to an ‘autoresponder’ which drip feeds…

Getting Started: Embed a Sign Up Form

sinead — Tue, 15 May 2012 15:35:52 +0000

To people to sign up to our mailing list, we need to embed the form into our website.

You can see this in action in the sidebar of my website here: http://www.eightfold.org/

Watch this quick video:

Assignment

1. Design a sign up form in the Form Builder that captures First Name and Email Address.

2. Copy and paste the HTML code. Log into your WordPress site. Go to Appearance > Widgets. Create a new Text widget by dragging the widget to your sidebar. Paste the HTML here. Save. Go have a look!

3. Share when you have done this on the Facebook group.

Next, you are ready to start your first campaign. Onward chimps!

Getting Started: Make a List

sinead — Tue, 15 May 2012 15:25:17 +0000

Before we can send an email or campaign, we have to set up a List. These videos go through setting up a list step by step. Watch them: Lists: The Smart Approach [ 2:03 ] Lists: Dashboard Overview [ 3:34 ] Getting Started: Create a List [ 0:51 ] Import Your List…

Introducing Mailchimp

sinead — Tue, 15 May 2012 15:16:18 +0000

Mailchimp is just one of many email marketing providers out there (other market leaders include Aweber, ConstantContact, iContact and MadMimi) but Mailchimp is a great one to start with as it is free to use for up to 2,000 subscribers. And it has a monkey as a mascot. Which is cool. Mailchimp is fairly intuitive to use…

Email Marketing 101

sinead — Tue, 15 May 2012 15:01:12 +0000

Email Marketing is using email to distribute your marketing messages. You may think that with the rise of social media, that email marketing is over. Wrong! With so many channels to reach the customer, an effective email direct to their inbox can be a great way to market directly to your prospects and clients. And it’s…

Introducing Facebook for Business

sinead — Fri, 11 May 2012 12:04:37 +0000

Why use Facebook for Business? Watch this video to find out more: Assignment 1. Go to https://www.facebook.com/pages and follow the steps to set up your new Facebook Page. 2. Only invite me to Like your Page! Don’t share it with your friends yet. 3. Research 3 Facebook Pages that you like and share them in the…

Facebook Apps

sinead — Fri, 11 May 2012 09:02:33 +0000

Introducing Apps Since Facebook opened up their API (application programming interface) a few years ago, developers have been able to build and integrate cool apps right into Facebook. This is great for small businesses as you can pull in your YouTube videos, make custom welcome pages, or interact with Twitter, right from your Facebook Page.…

The Facebook Page Timeline

sinead — Thu, 10 May 2012 14:32:58 +0000

Introducing Timeline Facebook recently changed all their Pages over to the new Timeline format – your personal profile was already switched a while ago, so this should look familar! Pat Flynn from the incredible blog Smart Passive Income has made a great step by step video on how to build a Facebook Page using the…

Adding Images

sinead — Tue, 08 May 2012 14:43:52 +0000

Now we will practice adding an image to a Page (this is the same procedure for adding an image to a Post). Adding an Image Go to Pages > Add New or to edit an existing page, click on Pages and then choose one of the listed pages by clicking on the page title. [caption…

Adding Pages

sinead — Tue, 08 May 2012 14:29:29 +0000

To add the main content to your site, you will need to add a series of Pages. What are Pages? Pages are static pages that link from your Home page. Examples of static pages could be About Us, Services, Contact Us and so on. After logging in, click on Pages in the left sidebar of…